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微信——一款充满理想主义的牛逼产品

微信是一款充满理想主义的牛逼产品。

之所以这么说,是最近试了几款基于地理位置的移动社交应用。发现一个不一样的地方,除微信外,所有产品在查看附近的人的时候,都提供了筛选性别的功能。网上存在所谓的“一切不以泡妞为目的的社交网络都是耍流氓”的移动社交黑色定律,微信也被人称为“约炮利器”,我在浏览达盖尔的旗帜的时候,偶尔也能看到网友展示用微信取得的战斗成果。我相信微信团队是注意到了这点不同的,也明白部分用户的需求,但是一直更新到3.5版,这样一款用户破亿的产品,都没有提供筛选性别这个简单的的功能。

移动互联网的发展催生了很多新型的应用,在挑战着开发人员创意的同时,也无限地发掘着用户的潜在需求。你永远不知道他们需要什么,只能尽可能的用产品体现着自己的思路和愿景,让他们自己去理解和尝试,去发现你没有想到的使用方法。但是不管怎样,只有定位足够高,认定自己能够给人们带来全新的生活,才有可能设计出真正有意义的产品。

“用户都是傻子,你要想到这么设计他们不会用怎么办”,这不是我说的,是一个做游戏的朋友他们老板说的,满足用户的一切合理和不合理的要求,这是做产品的最低级方式,让用户相信你的产品牛逼,使用牛逼的产品可以间接地体现出他们自己的牛逼来,这是做产品的高级方式。做一款互联网产品,尤其是好的互联网产品,总是回避不了腾讯。去年找工作的时候,参加了几个公司产品职位的面试,有两三家都提到了“如果腾讯也在做相同的产品怎么办”、“据说腾讯是业界用户体验做得最好的公司,马化腾很注重细节,怎么和腾讯的同类产品竞争”之类的问题,包括一家我一直以来都觉得做的挺不错很欣赏的公司。当时虽然没说出来,但是心里还是很鄙视这样的问题,如果自己都不觉得自己在做一件了不起的事情,那干脆不要做好了。外观功能这些看得见的东西可以模仿抄袭,甚至在拥有海量用户的基础上,抄袭者能够更快的发掘和满足一些用户所谓的“需求”以及快速的推广占据市场,但是产品的理念和蕴含的信仰却不是那么容易被理解和模仿。腾讯赚的钱再多,也只能说他们在商业模式上的创新比较成功,但是基本上没有什么人觉得腾讯的产品做得牛逼,而且他们每推出一款和别人类似的产品,就越加深了用户对于腾讯做不出来牛逼产品的印象,所以腾讯就只能靠低端的手段赚低端用户的钱。注意到问这几个问题的,都是妹子,虽然不存在性别歧视的东西,而且互联网公司里面做产品的女性比例还是挺高的,但是在做产品这件事情上,妹子还是更擅长在细节方面,而一款产品,最好的用户体验其实是你的产品足够牛逼到体现用户的价值,而不是那些“无微不至”的满足用户想到想不到的需求。有句话说的挺有意思的,“比亚迪F3拉长到6米,装上大众W12发动机,空气底盘,航空座椅,也不会有人以辉腾的价格来买”,所谓的用户体验就是这样,真正有价值的产品根本不需要主动去满足用户,而是靠自身的定位、理念去吸引和引导用户,就像instgram一样,反复的比较它跟同类产品体验上的差别根本没有意义,细节上的差距是可以在很快的时间内消除的,它之所以成功是因为一直以来都只做iOS客户端而不出Android版本,可以极大地满足果粉的虚荣心,所以当instagram推出Android版本的时候,很多用户放弃了这个应用。

关于微信的负责人张小龙,和菜头的这篇已经介绍的很明白,我相信这是一个理想主义者在做一款充满理想主义的牛逼产品。不同的产品设计定位不同,满足不同的需求,很难说什么是好什么是坏。有人想约炮也有人就是想做一款不一样的产品。也许,受到来自其他方面的压力,下个版本的微信就会加上筛选性别这个功能,但是从目前来看,就像那句口号一样,“如你所知,微信不只是一个聊天工具;如你所见,微信,是一个生活方式”,这是微信跟其他类似产品定位的不同。

UPDATE:2012.04.20 12:18AM
这是以前写的一篇,昨天专门贴出来了。现在看起来更像是一个kuso,腾讯选择在419这天做了微信的4.0升级,新版本里加了性别筛选的功能。呐,做产品就是这样咯,宣传的再装逼,把自己拔的那么高,好像在做什么了不起的事情,最后产品还不是被人拿来勾兑约炮,微信团队甚至整个腾讯,在外人看起来简直就是个笑话。

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